VISION EASE respects your privacy.
The information that VISION EASE collects from eye care professionals depends upon how they use our website.
VISION EASE collects information from your use of the visionease.com website through aggregate tracking for statistical purposes. When you access the internet, your computer is automatically assigned an internet protocol (IP) address that other computers and servers use to communicate with you over the internet. VISION EASE collects and logs the IP addresses of all visitors to the visionease.com website to determine whether and to what extent visitors use certain areas of the website based on web traffic to those areas. VISION EASE does not track what you read on our website, but rather how well each web page performs overall. VISION EASE may track search terms entered in the website’s search function as one of the measures of what interests our users. VISION EASE collects this information to help us create a better experience for our users.
VISION EASE does not associate your IP address with any records containing other personal information unless you register or open an account with us, or it is necessary to do so to enforce our legal rights or to comply with federal and state law.
Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilizes the data collected to track and examine the use of this Application, to prepare reports on its activities and share them with other Google services.
Google may use the data collected to contextualize and personalize the ads of its own advertising network.
Personal data collected: cookies and usage data.
As an eye care professional, you may register or maintain an account with VISION EASE to obtain information regarding VISION EASE’s products and services or to place orders. VISION EASE does not sell, rent, or share your personal information with any other person for any reason that is not directly related to our products or services.
If you request product literature or service on a VISION EASE product, the information that we collect from you may include your email address, name, address, and telephone number. We may pass along all of the information collected from you to a VISION EASE eye care professional, who will contact you for the sole purpose of responding to your request. We may also alert you, by mail or email, about new products, special offers, or upcoming events in your area. You may opt-out of receiving such communications from VISION EASE by contacting us by telephone, email, or in writing at the address below, or by following the unsubscribe process described in our communications.
We are required by federal and state law to maintain the privacy of personal health information transmitted through our website. VISION EASE handles personal health information transmitted through our website in accordance with the HIPAA Business Associate Agreement or a separate agreement with you, to the extent one exists that complies with the Privacy, Security, Breach Notification, and Enforcement Rules at 45 CFR Part 160 and Part 164 (the “HIPAA Rules”). The HIPAA Business Associate Agreement is accessible through the account login process.
You may access and update personal information that you have provided to us by logging into your account at www.visionease.com. To deactivate your registration or account, please contact us by email, telephone, or in writing at the address provided below.
VISION EASE takes reasonable steps to protect information and data transmitted through our website. VISION EASE encrypts person information, including personal health information, provided or transmitted through our website with secure server software (SSL), which protects the security of data while it is being transferred over the internet to our servers. VISION EASE operates secure data networks protected by industry standard firewall and password protection systems. Our security and privacy policies are periodically reviewed and enhanced as reasonably necessary.
This website is not designed for children. We do not knowingly collect, use, or disclose personal information from children under age 13 through our website. VISION EASE complies with the Children’s Online Privacy Protection Act (COPPA). For more information about protecting the privacy and safety of minors online, we recommend that you visit the Federal Trade Commission and TRUSTe websites.
Transfer of Information
This policy is governed by Minnesota law, without reference to its conflicts of laws principles. By using this website, you agree to submit to the exclusive jurisdiction of the state and federal courts located in Minnesota with respect to any disputes arising out of or related to this policy or the use of www.visionease.com.
Effective date: December 15, 2016
The controller for your personal data is VISION EASE Lens Ltd. (hereafter referred to as “VISION EASE”).
VISION EASE Lens Ltd., 1 Oak House Journeymans Way, Temple Farm Industrial Estate, Southend on Sea, Essex, SS2 5TF, United Kingdom
We like to give you a description of the personal data we use, for what purposes and on which legal grounds.
Website visits and requests
Order products as an optician
Participate in training and events as an optician or healthcare professional
Order lenses as a consumer
The most important legal ground for processing your data is that this is necessary for the performance of a contract between you and VISION EASE, for instance, if you request certain information, register for an event or place an order. In some cases, the processing may be necessary to comply with a legal obligation, such as the obligation to keep accurate books and records for financial or tax purposes. In certain cases, the processing is based on your permission, for instance in the event of your newsletter subscription or if you use any of the VISION EASE Tools to order lenses. Finally, VISION EASE has a legitimate interest to improve the contents of the website, its products and services according to an analysis of your browsing behavior, purchases and interactions with us.
VISION EASE does not share your data with third parties, unless:
Within the abovementioned purposes for processing of data by VISION EASE, your personal data are transferred to Hubspot. This company processes data on our behalf in the United States of America. The level of personal data protection in the USA is not considered similar to the EU Regulations on the protection of Personal Data. However, we have entered into a data processor agreement with Hubspot that includes the EU standard contractual clauses for processors and as a result, your data are protected accordingly. A copy of these clauses may be obtained by sending a request to DPO@visionease.com.
VISION EASE may transfer its enterprise as a whole or part of its assets to a third party. In that case, your personal data shall also be transferred to that party. We shall inform you hereof timely in advance. In case you do not wish to use our services anymore, you may request us to remove your data.
Personal data will not be kept by us any longer than necessary for the purposes for which they were originally collected or processed further. All personal data will be stored no longer than required by the GDPR and national regulations such as financial and tax obligations. This includes ordering, financial, contact data. Your personal profile is based on order history of 2 years preceding the newsletter.
If as an end user you have made use of our advisory tools, your data are kept for 6 months after the advice was provided.
You have the right to inspect your data and to request to correct, restrict, block or remove them. You also have the right to request a machine-readable subset of your data and store it elsewhere. Where the processing of your personal data is based on your permission, you are at all times entitled to withdraw this permission.
Furthermore, you may always object against the use of your data for direct marketing purposes. You may also object against any other processing for legitimate interest purposes in connection with your personal circumstances.
Requests to exercise the above rights may be submitted by sending an e-mail to our DPO. The Data protection officer for VISION EASE Europe may be contacted by DPO@visionease.com.
You may also at all times file a complaint with the Data Protection Authority.
VISION EASE reserves the right to change this policy. Make sure you are always familiar with the latest version of this policy posted here. We will inform you of important changes timely in advance.