Privacy Policy

This privacy policy applies to information or data provided or transmitted by eye care professionals through our web site. To access our privacy policy for consumer users, please click here.

Collection and Use of Information

VISION EASE respects your privacy.

The information that VISION EASE collects from eye care professionals depends upon how they use our website.

VISION EASE collects information from your use of the website through aggregate tracking for statistical purposes. When you access the internet, your computer is automatically assigned an internet protocol (IP) address that other computers and servers use to communicate with you over the internet. VISION EASE collects and logs the IP addresses of all visitors to the website to determine whether and to what extent visitors use certain areas of the website based on web traffic to those areas. VISION EASE does not track what you read on our website, but rather how well each web page performs overall. VISION EASE may track search terms entered in the website’s search function as one of the measures of what interests our users. VISION EASE collects this information to help us create a better experience for our users.

VISION EASE does not associate your IP address with any records containing other personal information unless you register or open an account with us, or it is necessary to do so to enforce our legal rights or to comply with federal and state law.


VISION EASE uses cookies to track user traffic patterns (as described above). A “cookie” is a text file placed in the browser files of your computer. The cookie itself does not contain personal information, although it will enable us to relate your use of the website to information that you provide to VISION EASE. Cookies do not contain any personal information other than information that you supply yourself. A cookie cannot read data off your computer’s hard disk or read cookies from other sites.

You can refuse cookies through your browser settings. If you have set your browser to warn you before accepting cookies, you will receive the warning message with each cookie. You do not need to accept cookies to use this site. However, it may help you to participate more actively in some features. By continuing to use our website without changing your browser settings, you are agreeing to our use of cookies.

Google Analytics (Google Inc.)

Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilizes the data collected to track and examine the use of this Application, to prepare reports on its activities and share them with other Google services.

Google may use the data collected to contextualize and personalize the ads of its own advertising network.

Personal data collected: cookies and usage data.

Place of processing: US. To access Google’s privacy policy, click here. To opt out of Google Analytics tracking for the web, click here.

Registrants and Account Holders

As an eye care professional, you may register or maintain an account with VISION EASE to obtain information regarding VISION EASE’s products and services or to place orders. VISION EASE does not sell, rent, or share your personal information with any other person for any reason that is not directly related to our products or services.

If you request product literature or service on a VISION EASE product, the information that we collect from you may include your email address, name, address, and telephone number. We may pass along all of the information collected from you to a VISION EASE eye care professional, who will contact you for the sole purpose of responding to your request. We may also alert you, by mail or email, about new products, special offers, or upcoming events in your area. You may opt-out of receiving such communications from VISION EASE by contacting us by telephone, email, or in writing at the address below, or by following the unsubscribe process described in our communications.

You may maintain an account with VISION EASE to place online orders for lenses through links to the VISION EASE, VisionWeb®, or Opticum websites or for lab services through a link to the Venue website. When placing online orders, you may transmit your patients’ personal health information to VISION EASE. You may also apply for credit through a link to a third party website. The owners or operators of the third party website maintain their own policies regarding terms of use and privacy, and they are solely responsible for the content of the website. VISION EASE does not retain personal health information transmitted through our website for longer than necessary to facilitate orders.

Personal Health Information

We are required by federal and state law to maintain the privacy of personal health information transmitted through our website. VISION EASE handles personal health information transmitted through our website in accordance with the HIPAA Business Associate Agreement or a separate agreement with you, to the extent one exists that complies with the Privacy, Security, Breach Notification, and Enforcement Rules at 45 CFR Part 160 and Part 164 (the “HIPAA Rules”). The HIPAA Business Associate Agreement is accessible through the account login process.

Accessing Information

You may access and update personal information that you have provided to us by logging into your account at To deactivate your registration or account, please contact us by email, telephone, or in writing at the address provided below.


VISION EASE takes reasonable steps to protect information and data transmitted through our website. VISION EASE encrypts person information, including personal health information, provided or transmitted through our website with secure server software (SSL), which protects the security of data while it is being transferred over the internet to our servers. VISION EASE operates secure data networks protected by industry standard firewall and password protection systems. Our security and privacy policies are periodically reviewed and enhanced as reasonably necessary.

Links to External Websites

The website may contain links to other websites that are not under VISION EASE’s control. The owners or operators of external websites maintain their own policies regarding terms of use and privacy, and they are solely responsible for the content of their websites. VISION EASE provides links to external websites solely for the convenience of our visitors. VISION EASE disclaims any responsibility for linked websites that are not under our control.


This website is not designed for children. We do not knowingly collect, use, or disclose personal information from children under age 13 through our website. VISION EASE complies with the Children’s Online Privacy Protection Act (COPPA). For more information about protecting the privacy and safety of minors online, we recommend that you visit the Federal Trade Commission and TRUSTe websites.
Transfer of Information
VISION EASE may transfer information and data collected by or transmitted to us through our website in the event of a reorganization, merger, or sale of VISION EASE or its assets to the new owner. In that case, the information and data will remain subject to the provisions of the VISION EASE privacy policy in effect immediately prior to the transfer, unless VISION EASE or the new owner provides you with notice otherwise.


VISION EASE respects individual privacy rights and concerns. Our policies may change over time necessarily. We therefore reserve the right to amend this Privacy Policy at any time with or without prior notice to you. Your continued use of the website constitutes your acceptance of amendments. For that reason, we recommend that you check this page periodically for changes to our Privacy Policy.

Contact Us

If you have questions or concerns about this Privacy Policy or your experience with the website, please contact us at 800-328-3449, by email at, or by mail at VISION EASE, 7000 Sunwood Drive Northwest, Ramsey, Minnesota 55303.

Legal Notice

This policy is governed by Minnesota law, without reference to its conflicts of laws principles. By using this website, you agree to submit to the exclusive jurisdiction of the state and federal courts located in Minnesota with respect to any disputes arising out of or related to this policy or the use of
Effective date: December 15, 2016