Luiz de Freitas Joins VISION EASE as Commercial Director for Mexico

| By: Laurie Yamry | Posted in:

Optical industry expert brings nearly two decades of experience to lens manufacturer

 RAMSEY, MINN. (August 18, 2016) – To expand its customer relationships and market leadership in Latin America, VISION EASE announces Luiz de Freitas as commercial director for Mexico.

de Freitas has nearly 20 years of experience in the optical industry, primarily within the Mexico and Brazil markets. At VISION EASE, he will use this expert knowledge to develop growth strategies for both the company and its customers.

“Luiz has a deep understanding of the optical market. His strategic vision will help eye care providers and labs in Mexico grow their businesses, and signals our commitment to this market. We are thrilled that our customers will be able to work with Luiz and benefit from this knowledge,” said Tony Brea, VISION EASE’s vice president of Latin American business.

de Freitas joins VISION EASE after 18 years with Essilor, most recently as commercial and marketing director for the Mexico market. In this role, he led customer relations and communications strategies with independent and retail eye care providers and labs. Prior to successfully leading these functions, he also spent years as a national key account manager for Essilor in Brazil.

“VISION EASE is dedicated to creating lasting partnerships with its customers by helping them develop their businesses, and offering products with excellent technology and superior performance,” de Freitas said. “I am excited to have a key role in expanding relationships to grow VISION EASE’s presence as the leading lens manufacturer in the region.”

About VISION EASE

VISION EASE is a global ophthalmic lens marketer and manufacturer whose solutions empower individuals, businesses and society to be their best. The first to offer lenses that are now industry standards – including lightweight polycarbonate prescription lenses and sunglass lenses that filter high energy visible light – VISION EASE is a trusted partner to independent opticians, optometrists and ophthalmologists, and retail chains throughout the world. For more information, visit www.visionease.com.